Hello.
Since I was a kid and as far as I can remember, I’ve always tried to do things a bit differently. Sometimes, for the sake of it. Stupid if you think about it.
Differentiation is what excites me. In a world with 8 billion of us, true differentiation is a myth. Nothing ever is really unique. But how can you achieve some degree of that, is what I am after.
I tend to wander around extremes. I do not like discipline for things like going to the gym, but I love my work routines. I am all in, or all out. I play tennis, try to go to the gym, and love to read all sorts of random topics – flying and aviation, autobiographies, science, business, etc. Love to build physical things with my hands, fascinated with motorcycling and automobiles.
And building Subtle & The Bae Shop – 2 brands around my pursuit of creating differentiation.
Prior to this, I built Winkl (influencer marketing software & services) right out of college, profitably to around a few million in revenue, realised I didn’t want to build a services company and sold it to the Good Glamm Group.
You can reach me via email or LinkedIn DM. On X, I’m mostly a scroller!
Rahul Singh 